Initial ideas

 https://www.bbc.co.uk/sounds/brand/b00lvdrj?page=2


16-25

"upmarket media literate audience"

People that can understand the intertextuality in videos, posters, etc.

class-wise have money to spend on the product "disposable income" middle-class. 

have the right amount of media culture to understand meanings behind said intertextuality.

we are trying to reach a target audience that we know has knowledge of the topic and can fit the genre "sense of familiarity"


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