Initial ideas
https://www.bbc.co.uk/sounds/brand/b00lvdrj?page=2 16-25 "upmarket media literate audience" People that can understand the intertextuality in videos, posters, etc. class-wise have money to spend on the product "disposable income" middle-class. have the right amount of media culture to understand meanings behind said intertextuality. we are trying to reach a target audience that we know has knowledge of the topic and can fit the genre "sense of familiarity"