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Research: Codes & Conventions

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 L/O: To analyse codes & conventions in similar products. Meaning of " It’s Golden Hour Somewhere " by Lovejoy "It's Golden Hour Somewhere" by Lovejoy touches on the theme of materialism and its potential negative consequences. The lyrics describe the narrator's observations of an individual who is so obsessed with material wealth and status that they are willing to betray themselves and others. The narrator questions why this person would prioritise possessions over genuine human connection and intimacy. In the first verse, the narrator examines whether the material possessions that this person has accumulated are worth sacrificing authentic connections for. The lines "Is this what you needed? Is this what it's worth? To see the hidden folders/Toe-tipping out the dirt?" implies that this person values the superficial over the genuine. The second verse examines this person's infatuation with status symbols, such as owning a luxury car a

Initial ideas

 https://www.bbc.co.uk/sounds/brand/b00lvdrj?page=2 16-25 "upmarket media literate audience" People that can understand the intertextuality in videos, posters, etc. class-wise have money to spend on the product "disposable income" middle-class.  have the right amount of media culture to understand meanings behind said intertextuality. we are trying to reach a target audience that we know has knowledge of the topic and can fit the genre "sense of familiarity"